Make open end analysis easy

Ascribe by Voxco’s industry-leading text analysis solutions help you deliver better results, faster, whether you are coding open-ended survey responses or analyzing thousands of comments from customer feedback, websites or social posts.

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Our latest AI-powered innovations

Theme Extractor and Ask Ascribe instantly transform open end comments into actionable data with minimal manual effort, enhancing accuracy and productivity.

Theme Extractor: Precision Results. Unparalleled Speed.

Automatically analyzes over 95% of open end responses with exceptional accuracy providing descriptive, theme-based results.

Ask Ascribe: Interview your Data!
Just Ask!

Instantly answers any question you ask of your data with insightful answers, reports and summaries based on the analysis of the data.

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Helping market researchers and customer insight leaders accelerate their workflow and deliver outstanding results.

Text Analytics

Interactive text analytics solution with topic and sentiment analysis analyzes open-ended responses to uncover key insights, then visualizes and exports results quickly.

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Verbatim Coding

Verbatim coding software and web-based team management system trusted by market research firms globally leverages the latest AI to significantly increase coding operation productivity.

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Full-Service Experts

Full-service experts quickly and accurately deliver comprehensive coding, text analysis and specialty services such as Verbatim Quality Review and Adverse Events Reports leveraging Ascribe’s software.

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Why choose Ascribe?

25+ Years of Expertise

Proven leaders in open-end analysis and text analytics, serving the top market research firms and corporations globally.

AI-Driven Innovation

Leveraging cutting-edge AI and NLP technology to deliver faster, more accurate results.

Best-in-class Customer Support

Outstanding training and support by our team help ensure your business needs are delivered.

Ascribe is used by world-class organizations

"Coder is the tool that enables us to manage vast and complex research data every day. A client-first approach is at the core of the Ipsos/Ascribe relationship. Ascribe demonstrates great support, curiosity, and an entrepreneurial spirit to address our unique challenges."

Jan Devenney

VP of Operations, Data Processing & Coding
Ipsos

"In my search for a text analysis solution, I determined that no one did it better than Ascribe. Now with CX Inspector's advanced text analysis capabilities, we can extract emerging themes and sentiment from customer comments providing valuable knowledge to our customer experience, product development, and sales and marketing teams. Thanks to Ascribe, we have gained a deeper understanding of our customers."

Pam

Director, Market Research
McGraw Hill

Our clients

Research Firm Decodes Emotions at Scale – Enabled by AI-Powered Thematic Clustering that is 100X Faster.

Picture this … you’re a global research firm blending psychological science with modern tech to explore why people think, feel, and act the way they do. To achieve this, you must dig deeper than demographics or preferences—into the emotions, motivations, and the subconscious forces shaping decisions.

The Challenge

To tap into this depth, you have to rely heavily on open-ended questions, giving respondents the freedom to express themselves in their own words. But analyzing open-ended responses at scale is no easy task. Manual coding is painstaking and can take weeks, and nuanced human emotions aren’t easy to capture consistently across teams. To keep projects manageable, you start limiting word counts. But in doing so, you lose the emotional richness and depth that makes your data truly valuable. You need a way to scale analysis of open-end responses without compromising the quality your work is known for.

The Solution

In a sea of new AI providers, you discover Ascribe. First, we set you up with AI Coder—our powerful, AI-driven text analysis platform designed to handle open-end analysis at scale. Instead of limiting responses, you can now encourage more answers, richer answers, knowing that AI Coder can keep up. The AI-enabled thematic clustering allows you to explore an unlimited range of emotions in a quantifiable manner. Analysis that once took a week or two, now takes a day or two. Your team has the time to review and fine-tune the results. It’s fast, flexible, and built for the depth you’re after.

The Outcome

The difference is striking: the data is significantly richer and more insightful. And, you’ve slashed coding time by up to 100x, can process large sample sizes on unlimited responses, and can run correlations on KPIs like purchase intent and brand loyalty. With AI Coder doing the heavy lifting and your experts providing oversight, you’ve scaled your research without sacrificing depth. And that’s how you keep answering anything.

Ascribe by Voxco

Ascribe by Voxco is an industry-leading text analytics and verbatim coding management solution which makes open end analysis easy. It is also integrated into Voxco’s all-in-one multi-channel survey platform. Voxco is how anyone with complex research questions get better answers faster.

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