“McGraw Hill collects thousands of customer comments through research, but we were not fully capitalizing on the breadth and depth of information available in those open ends. Often, we only scratched the surface with word clouds. In my search for a text analysis solution, I determined that no one did it better than Ascribe. Now with CX Inspector's advanced text analysis capabilities, we can extract emerging themes and sentiment from customer comments providing valuable knowledge to our customer experience, product development, and sales and marketing teams. Thanks to Ascribe, we have gained a deeper understanding of our customers and enhanced our survey capabilities.”