Make open-end analysis easy
Ascribe by Discuss' industry-leading text analysis solutions help you deliver better results, faster, whether you are coding open-ended survey responses or analyzing thousands of comments from customer feedback, websites, or social posts.
Fill out this form to discover why market researchers prefer Ascribe for open-end analysis
Code Faster. Analyze Smarter.
Deliver Results up to 70% Quicker.
6 billion+
Responses analyzed
50-70%
Productivity improvement
25+
Years of expertise
Why Choose Ascribe
See how our industry-leading text analytics platform compares to the competition.
Ascribe
Others
AI coding depth
Ascribe
Designed and tested by senior market research coders with decades of experience.
Codeit
Trained on various data sources. Coding less domain-specific to market research.
Human oversight & control
Ascribe
Full transparency – researchers retain control over codes and categories.
Canvas.ai
Human override possible, but fewer customization options.
Theme/topic extraction
Ascribe
Dedicated descriptive theme extraction integrated with coding workflows.
Codeit
Detects emotions/themes, but limited to high-level categories. Less flexible for custom market research needs.
Dataset analysis scale
Ascribe
Designed for entire survey datasets with no artificial row limits.
Canvas.ai
File size constraints. Limited performance with very large datasets.
Granular coding & customization
Ascribe
Highly detailed control of categories, merging/splitting codes, subcoding.
Canvas.ai
Surface-level insights. Limited manual refinement. No multi-level netting.
SPSS & research exports
Ascribe
Full SPSS export support, market research deliverables built-in.
Canvas.ai
Limited focus on market research deliverables.
Market research expertise
Ascribe
25+ years experience in market research coding and analysis.
Canvas.ai
Often startup companies, with less experience in market research.
Customer support
Ascribe
24/7 global support team with market research domain knowledge.
Canvas.ai
Varying levels of support quality. Less market research specialization.
Training & onboarding
Ascribe
Tailored onboarding for market research teams. Get up and running in a matter of hours with a customized workflow.
Canvas.ai
Varying levels of onboarding effort required. Less market research focused training.
Stop Wrestling with Excel. Start Winning with
AI-Powered Coding.
The world's largest market research firms choose Ascribe to transform their coding operations - and you should too.
Tired of These Daily Frustrations?
For Coding Operations Managers
- Your team is drowning in manual Excel coding, working overtime just to meet deadlines
- Inconsistent coding across your team is creating quality control nightmares
- You're turning away profitable projects because you don't have the capacity
- Training new coders takes months, and experienced ones are hard to find
For Market Research Professionals
- Weeks of waiting for coded results while clients demand faster insights
- Massive datasets that are too expensive to code manually just sitting unused
- Limited analysis of open-ends because traditional tools only scratch the surface
- Stakeholders questioning ROI when text analysis takes forever
Productivity That Actually Matters
While competitors promise efficiency, Ascribe delivers results:
- 50-70% productivity gains for teams using manual coding exclusively
- Al Coder reduces days of work to hours - providing much more than just incremental improvements
- Real coding teams at global firms see immediate impact, not theoretical benefits
Designed by Researchers, For Researchers
Unlike tech startups building generic Al tools:
- 25+ years of market research expertise built into every feature
- Developed by people who understand the nuances of verbatim coding
- Theme Extractor creates human-like codebooks with well-structured nets - something no competitor can match
- Multi-step quality reviews and compliance built-in (NA/EU regulations)
Real Al That Respects Your Expertise
While others force you to choose between speed OR accuracy:
- You control the level of automation - from fully manual to Al-assisted to automated
- 90% faster than manual coding with accuracy matching human coders
- No training datasets required, no complex rule sets - just upload and analyze
- Ask Ascribe feature lets you interview your data instantly with natural language
Handle What Others Can't
When competitors hit their limits, Ascribe scales:
- Multi-language support (competitors offer limited options)
- Complete dataset analysis (not just samples)
- Large dataset optimization for studies others consider "too big"
- Granular coding and customization beyond surface-level insights
Why Market Leaders Choose Ascribe Over Off-the-Shelf LLMs
Built by researchers, not consumers
Purpose-built by market researchers, with workflows that reflect the way insights teams actually work.
Research-grade accuracy
Validated against industry standards to deliver reliable, client-ready insights you can trust.
Seamless workflow integration
From survey design to coding, analysis, and reporting – our AI connects the dots across your research process.
Instant clarity, deeper insights
Summaries, natural language queries, visualizations, and export options are designed to accelerate decision-making.
Expert research support when it matters
Backed by an experienced team who understands the nuances of market research and will help you unlock insights faster.
Confidentiality as a core feature
Protected with enterprise security and region-based hosting that keeps you compliant worldwide.
Scalable by design
Handles projects of any size, from quick-turn studies to millions of open-ends without sacrificing details.
Always evolving with your feedback
Our AI is continuously improving based on feedback from researchers, delivering better outcomes for you, not just more features.
